Comments on: Is Your Value Proposition Helping or Hurting You?

By: Debra Murphy

Debra Murphy — Mon, 22 Jun 2009 11:53:09 +0000

I read the article you mentioned and it is a good formula for writing a value proposition. I’ve used it myself, although I find clients have a hard time with the formula because it feels unnatural. So once we get the basics written, then we turn the value proposition statement into a message they are comfortable with.

Thanks Ethan.

By: BluePhenom

BluePhenom — Mon, 22 Jun 2009 11:41:19 +0000

That’s interesting about jargon. Without knowing it, many companies build a barrier between them and their customers by way of “insider speak.” Though jargon might signal knowledge in ones field, outside of the inner-workings of the market, plain speak is the most effective way to communicate your message. For more info on value proposition, here’s a useful link: Developing an On-Target Value Proposition

Thanks,
Ethan

By: Debra Murphy

Debra Murphy — Tue, 27 Jan 2009 19:40:32 +0000

Hi Geoff,

I might say it “providing security and peace of mind, one client at a time”. So what that says to me is that 1) you treat each client uniquely and do what’s best for them and 2) you offer products that help protect my financial future so I don’t need to worry at night.

Then the question is how live up to that statement in order to help your clients understand the value you bring to the table. In a service based industry, you become the brand and your personal brand has to live up to the words through your actions.

So what challenges to you solve? How do you provide security and ultimately peace of mind? If your clients understand the value of this statement to them, then it is a good value proposition.

Hope this helps.

By: Geoff Clark

Geoff Clark — Sun, 25 Jan 2009 23:12:30 +0000

I am a new agent with Balt Life.

My VPS is: ” Looking out for my client’s peace of mind and security one at a time”.

Your thoughts please.

Thanks,

Geoff Clark