Social Media Marketing Basics
Social media: What is it? How can I use it? Is it right for my business? Is it just a new form of Internet marketing?
These are all good questions to ask as we face the new media marketing trend. The tools of marketing have expanded and for many businesses, this ... more >>
Has Online Marketing Changed our Jobs as Marketers?
Good question and one that I’ve been asked often. I hadn’t really thought about the affect of social media on my business as a marketing consultant, but there is certainly some challenges to those who find change difficult.
What most people don’t realize is that the marketing function really hasn’t changed. ... more >>
What Web Marketing Will You Use This Year?
Just when you think you know all the types of web marketing that is available, the list just keeps getting longer. I came across this list of web marketing tools and tactics by Jeremiah Owyang, a web strategist currently working as an analyst at Forrester Research, that is all inclusive of the ... more >>
Basics of Social Media Marketing
During the workshop I gave to small businesses in July, I started talking about web sites and blogs and was totally surprised when most of the audience did not know what a blog was. Upon further inquiry, they also did not know anything about podcasts or social networks either. If ... more >>
Would Your B2B Business Benefit from New Media Marketing?
In the B2B business world, there is much discussion about new media marketing and how it will impact the marketing plans of B2B companies now and in the future. I am still investigating the use of social media marketing as a component in my client’s (and my own) marketing plans, ... more >>
Social Media vs Internet Marketing
I created a visual marketing plan model that helps small businesses create a marketing plan. Most of my work with my clients uses the model to simplify the process and help the business owner understand the components and how they interrelate. The model contained 7 categories – Advertising, Events, Public ... more >>
B2B Marketing & Social Media
Since the beginning of the year, I have been spending time watching, listening and learning all I can about new media marketing. The trend of using Web 2.0 technologies for marketing your product and service is certainly catching on. It’s really easy to get caught up in the buzz surrounding ... more >>
Using Social Networking and Auctions for Great Causes
Fundraising for charitable organizations is a marketing function, not one that I specialize in but I do know a few people that do have those skills. When you are running a fundraising event, using the power of the Internet and social networking can help get the word out effectively.
My colleague ... more >>
Blog Comment Observations
There are two types of people: those who have something to say and those who have to say something.
I heard that statement in the context of people’s behaviors in meetings. Having observed many blog posts and their associated comments, I have to say that this statement holds true in the ... more >>
Marketing Voices Podcast
I’ve added another podcast to my list of recommended marketing related podcasts. Marketing Voices is a weekly podcast hosted by Jennifer Jones that focuses on social media marketing. Each podcast is an interview with a broad range of marketers, most very well known or in senior marketing positions at companies ... more >>
