B2B vs B2C Marketing – My Thoughts Updated
I wrote an article a while back that is posted on my Vista Consulting site called “B2B vs B2C Marketing: Similar but Different“. It’s the most highly visited page on my web site. In the article I contrast the two types of marketing as follows:
B2B:
Relationship driven Maximize the value of the ... more >>Social Media for B2B Marketing
Social media is in its infant stages in many businesses that market to other businesses. Because of the term social, many are wary about the value social media brings to their marketing effort. But in reality, online business communities can enhance your marketing strategy by providing a more focused audience that is ... more >>
Marketing for B2B vs. B2C – Similar but Different
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people, right?
Well, yeah they are people, but a person buying a product for themselves verses buying for their company ... more >>
Making Your Static Web Site Interesting
For about a month since I read David Armano’s blog entry From 1.0 to 2.0 in Under 60 Minutes, I knew I had to do something about my Web site since it had been neglected since launching my blog. My web site has provided me a lot of business so ... more >>
Social Media and Internet Marketing are the Same, Aren’t They?
Social media is adding a new dimension to the marketing mix. Marketing has been one dimensional – companies develop messages and push them to their audience via traditional media such as magazines and television. Feedback is rare and marketers hope their message is resonating with their audience.
Along came the Internet ... more >>
Why You Should Plan Your Blog
Just like all other marketing efforts, you should take the time to plan your blog. Understand its purpose, determine its frequency, and develop the plan to create blog. I did pretty well on the first two aspects. However, the details for creating the blog were not as well planned.
Part of the ... more >>
