Masterful Marketing™ covers the important areas needed to make marketing work for your business. This service is structured in 8 sessions held via telephone, each providing practical advice and actionable activities. The sessions are scheduled over 8 weeks to make it easy for folks to apply what they’ve learned to their business and see the results. The program combines information, support and feedback to keep you going in the right direction.

We cover the following topics:

• Identifying your Ideal Client
• Uncovering your unique differentiator
• Writing your core marketing message
• Defining your vision and goals
• Selecting your marketing strategy and tactics
• Creating your brand image
• Developing your marketing materials
• Mapping out the marketing activities and budget

What you get:

• Eight (8) 90 minute tele-advisory sessions scheduled over 8 weeks to help you plan and market your business.
• The Masterful Marketing™ workbook with explanations, examples and room to work on your plan.
• Recordings of your sessions so you can participate actively and review the important information discussed later.
• A private web page to access all your program materials, tele-advisory audio recordings, plus a variety of downloadable tools, worksheets and exercises for developing your plan.
• Personalized feedback on your marketing materials with advice on how to make them more effective at reaching your Ideal Client.
• Copy of “Create the Business Breakthrough You Want: Secrets and Strategies by the World’s Greatest Mentors”.
• Unlimited email access to me throughout the program for questions on anything pertaining to marketing your business. You also get limited phone and IM access to give you a way to quickly resolve issues that keep you from moving forward.

Services range from private one-to-one mentoring to tele-clinics. If you are interested in finding out more about this program, contact me or visit the Masterful Marketing Web site and request an application for the program.

Your marketing will reflect these changes as well. You may need to refresh your brand, increase the quality of your materials and develop marketing activities that project a size bigger than you really are in order to support your new thinking. Evaluate your marketing and see if it sends the right message to your prospects.