Social Media Marketing Basics
Social media: What is it? How can I use it? Is it right for my business? Is it just a new form of Internet marketing?
These are all good questions to ask as we face the new media marketing trend. The tools of marketing have expanded and for many businesses, this ... more >>
B2B vs B2C Marketing – My Thoughts Updated
I wrote an article a while back that is posted on my Vista Consulting site called “B2B vs B2C Marketing: Similar but Different“. It’s the most highly visited page on my web site. In the article I contrast the two types of marketing as follows:
B2B:
Relationship driven Maximize the value of the ... more >>Is this your final answer?
Why is it that some people contact you, ask you for information about your business, have you come meet with them and then never have the common courtesy to complete the conversation with an answer, regardless of whether the answer is yes or no?
Hey business owners: If you have had ... more >>
The Verizon Experience
I was offered a great promotional deal from Comcast to move my phone lines to their service which saved me about $90 a month in phone service for the next 12 months and about $50 after that. Since we already had cable TV and Internet through them, the deal was ... more >>
Marketing for B2B vs. B2C – Similar but Different
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people, right?
Well, yeah they are people, but a person buying a product for themselves verses buying for their company ... more >>
