Massachusetts Marketing Company » promotional items http://vista-consulting.com Marketing = Success. Invest Now™ Sun, 18 Apr 2010 15:25:23 +0000 en hourly 1 http://wordpress.org/?v=3.0 True Price of Last Minute http://vista-consulting.com/true-price-of-last-minute/ http://vista-consulting.com/true-price-of-last-minute/#comments Sun, 11 Jan 2009 21:39:20 +0000 Bob Rentsch http://vista-marketing.net/?p=161 Ever get that great marketing promotion idea but it pops into your head a whole week before you want to put it into action? If you’re like most people, you probably will answer yes and this month’s tip has been created just for you.

When you want to put things into motion, you should know how much time will play as a factor in the cost of your effort. In order to avoid surprise charges and a stressful situation, the following factors can affect the outcome of this effort – the length of lead times, production schedules, shipping times, and related charges.

Below is a grid we hope will help you plan your marketing efforts more effectively.

 

Agency/Designer/

Self Managed,
Any Delivery

Agency/Designer/Self Managed, Rushed,

Local Delivery

Agency/Designer/

Self Managed, Rushed, Overnight Shipped

Simple
Printing

 3 – 5 day production turnaround, normal
pricing, normal shipping rates and normal times apply (if at all)		 Same-day to 3 day production turnaround,
expect to pay 10 to 50% more in rush fees, normal shipping rates and normal times apply (if at all)		 Same-day to 3 day production turnaround,
expect to pay 10 to 50% more in rush fees, depending on weight, shipping can be costly

Complex Printing

 6 – 15 day production turnaround, normal
pricing, normal shipping rates and normal times apply (if at all)		 3 – 7 day production turnaround, expect to pay
60 to 100% more in rush fees, normal shipping rates and normal times apply (if at all)		 3 – 7 day production turnaround, expect to pay
60 to 100% more in rush fees, depending on weight, shipping can be costly

Signage

 14 – 28 day production turnaround, normal pricing, normal shipping rates and normal times apply
(if at all)		 7 – 14 day production turnaround, expect to
pay 60 to 100% more in rush fees, normal shipping rates and normal times apply (if at all)		 7 – 14 day production turnaround, expect to
pay 60 to 100% more in rush fees, depending on weight, shipping can be costly

Promotional Items

 21 – 35 day production turnaround, normal pricing, normal shipping rates and normal times apply If rushing is possible (not always available), expect 7 – 14 day production turnaround, expect to pay 60 to 100% more in rush fees, normal shipping rates and normal times apply (if at all) If rushing is possible (not always available), expect 7 – 14 day production turnaround, expect to pay 60 to 100% more in rush fees and depending on weight, shipping can be costly
  • This grid does not factor in design/layout time! Add 1 to 4 days to have something custom designed or laid out for you.
  • This is not a guarantee of what it will definitely be. This is a guideline of averages based on vendors we typically use.
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