Basics of Social Media Marketing
During the workshop I gave to small businesses in July, I started talking about web sites and blogs and was totally surprised when most of the audience did not know what a blog was. Upon further inquiry, they also did not know anything about podcasts or social networks either. If ... more >>
Would Your B2B Business Benefit from New Media Marketing?
In the B2B business world, there is much discussion about new media marketing and how it will impact the marketing plans of B2B companies now and in the future. I am still investigating the use of social media marketing as a component in my client’s (and my own) marketing plans, ... more >>
Social Media and Internet Marketing are the Same, Aren’t They?
Social media is adding a new dimension to the marketing mix. Marketing has been one dimensional – companies develop messages and push them to their audience via traditional media such as magazines and television. Feedback is rare and marketers hope their message is resonating with their audience.
Along came the Internet ... more >>
Marketing Voices Podcast
I’ve added another podcast to my list of recommended marketing related podcasts. Marketing Voices is a weekly podcast hosted by Jennifer Jones that focuses on social media marketing. Each podcast is an interview with a broad range of marketers, most very well known or in senior marketing positions at companies ... more >>
