Google Adwords – Automatic Matching
Google is beta testing a keyword matching option called automatic matching that is scheduled to go live on June 3rd. There has been speculation that automatic matching would be turned on as a default, but according to a comment in a very objective post on the topic from PPC Hero What You Need ... more >>
Google Adwords – Extended Broad Match
Whether the SEO and Google Adwords specialists agree, not all B2B companies can afford to hire someone dedicated to their Adwords campaigns. And with many marketing departments getting smaller, the person in charge of the campaign most likely monitors it part time.
But developing Adwords campaigns are definitely not for the ... more >>
Tips on Landing Pages for B2B Campaigns
Setting up a PPC (pay-per-click) marketing campaign to drive demand for your products and services is a cost effective way to advertise. Setting up the campaigns, identifying keywords, and setting your bid strategy is one part of getting the campaign going. The second piece that is critical to your campaign ... more >>
