Five Key Parts of the Marketing Plan
Small businesses seem afraid to write a marketing plan. Not sure if it is because the owner feels the business doesn’t need one or whether it’s because they don’t know how. A small business benefits from a marketing plan as much as a big business, and maybe even more.
Defining how ... more >>
Consistent Marketing is an Investment in Your Business’s Future
One point I continue to stress with everyone I speak with is to be consistent in marketing your business. Ad hoc marketing produces ad hoc results.
Just as you need consistent fuel for your health, your business needs consistent fuel for its health and future success. Fuel for your business is ... more >>
Email Newsletters or Blogs: Which one is better?
Email newsletters have value in businesses as they enable you to reach out to your clients and prospects with timely information that adds value to their daily activities. Blogs provide a similar capability but with more interactivity. Which one of these two information products is better for your business?
Just like ... more >>
What’s Your Value?
If you struggle to acquire new clients, chances are your value is not aligned with what your prospects want or need. Trying to sell your services to someone who doesn’t understand what’s in it for them is a waste of your time and energy.
Speak with your clients about how you ... more >>
