Year End Marketing Planning
It’s that time of year where many small business owners begin to scramble to create a marketing plan for the new year. To shortcut the process, here are some last minute tips that will help you plan your marketing and avoid the ad hoc mistakes that many fall into when ... more >>
Masterful Marketing™ – 8 Steps to Marketing Success
I’m very excited about the launch of my new service offerings targeted at independent professionals and small business owners. Masterful Marketing™ is an 8 step system that helps you create an effective marketing plan for your business, learn how to successfully market your business and attract more clients.
Masterful Marketing™ covers ... more >>
Business goals help you plan your marketing
I get a lot of calls this time of year to help business owners develop their marketing plan. But one common theme is beginning to stand out as I speak with more and more business owners – they don’t have a vision for their company and they haven’t determined their ... more >>
Choosing Your Ideal Target Market
In the post Five Key Parts to the Marketing Plan, the first thing you need to do before all else is to identify your ideal customer. It seems that most business owners don’t want to do this for fear of “leaving money on the table”. Being a generalist business that ... more >>
Five Key Parts of the Marketing Plan
Small businesses seem afraid to write a marketing plan. Not sure if it is because the owner feels the business doesn’t need one or whether it’s because they don’t know how. A small business benefits from a marketing plan as much as a big business, and maybe even more.
Defining how ... more >>
Consistent Marketing is an Investment in Your Business’s Future
One point I continue to stress with everyone I speak with is to be consistent in marketing your business. Ad hoc marketing produces ad hoc results.
Just as you need consistent fuel for your health, your business needs consistent fuel for its health and future success. Fuel for your business is ... more >>
What’s Your Value?
If you struggle to acquire new clients, chances are your value is not aligned with what your prospects want or need. Trying to sell your services to someone who doesn’t understand what’s in it for them is a waste of your time and energy.
Speak with your clients about how you ... more >>
