Build A Solid Marketing Foundation
All construction must begin with a solid foundation otherwise you risk erecting a structure that requires constant maintenance and repair. Creating a solid marketing plan is no different. Jumping directly to program execution without producing the necessary foundation increases your risk of missing your target and wasting your marketing dollars. ... more >>
2008 B2B Marketing Forecast
The new year rings in the annual forecast of many topics, including B2B marketing spend. According to BtoB magazine’s “2008 Marketing Priorities and Plans” study, most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets. This ... more >>
Business goals help you plan your marketing
I get a lot of calls this time of year to help business owners develop their marketing plan. But one common theme is beginning to stand out as I speak with more and more business owners – they don’t have a vision for their company and they haven’t determined their ... more >>
