What Web Marketing Will You Use This Year?
Just when you think you know all the types of web marketing that is available, the list just keeps getting longer. I came across this list of web marketing tools and tactics by Jeremiah Owyang, a web strategist currently working as an analyst at Forrester Research, that is all inclusive of the ... more >>
Control the Destiny of your Web site or Blog
A post on Drew’s Marketing Minute, Are you being held hostage by your web developer? hit a nerve for me. Although I have spoken with people who have experienced the nightmare situation described by Drew, there is another more subtle dimension that needs to be considered when hiring a web ... more >>
Social Media vs Internet Marketing
I created a visual marketing plan model that helps small businesses create a marketing plan. Most of my work with my clients uses the model to simplify the process and help the business owner understand the components and how they interrelate. The model contained 7 categories – Advertising, Events, Public ... more >>
Tips on Landing Pages for B2B Campaigns
Setting up a PPC (pay-per-click) marketing campaign to drive demand for your products and services is a cost effective way to advertise. Setting up the campaigns, identifying keywords, and setting your bid strategy is one part of getting the campaign going. The second piece that is critical to your campaign ... more >>
Web Design – More Critical Than Ever
MarketingVOX reports that according to AdWeek, the Forrester Wave report indicates that the demand for quality web design work continues to rise and that it is not a one-time peak. This is due to the realization that the Internet is playing a major, central role as an information resource and ... more >>
Print Media verses Online Publishing
Life has kept me busy recently – clients, a taste of spring on the golf course, and a bit of the flu for the past week – so I’m just catching up on a lot of stuff, including blogging.
The topic of print verses online publishing is something that many marketing ... more >>
RSS Display Boxes
In my last post, I spoke about adding my RSS feed from this blog to my static Web site. I found another useful tool for doing a similar function. The difference is that the new display box on my web site is using something called SimplePie, a very fast and ... more >>
Making Your Static Web Site Interesting
For about a month since I read David Armano’s blog entry From 1.0 to 2.0 in Under 60 Minutes, I knew I had to do something about my Web site since it had been neglected since launching my blog. My web site has provided me a lot of business so ... more >>
Social Media and Internet Marketing are the Same, Aren’t They?
Social media is adding a new dimension to the marketing mix. Marketing has been one dimensional – companies develop messages and push them to their audience via traditional media such as magazines and television. Feedback is rare and marketers hope their message is resonating with their audience.
Along came the Internet ... more >>
Email Newsletters or Blogs: Which one is better?
Email newsletters have value in businesses as they enable you to reach out to your clients and prospects with timely information that adds value to their daily activities. Blogs provide a similar capability but with more interactivity. Which one of these two information products is better for your business?
Just like ... more >>
