Google Adwords – Automatic Matching
Google is beta testing a keyword matching option called automatic matching that is scheduled to go live on June 3rd. There has been speculation that automatic matching would be turned on as a default, but according to a comment in a very objective post on the topic from PPC Hero What You Need ... more >>
Google Adwords – Extended Broad Match
Whether the SEO and Google Adwords specialists agree, not all B2B companies can afford to hire someone dedicated to their Adwords campaigns. And with many marketing departments getting smaller, the person in charge of the campaign most likely monitors it part time.
But developing Adwords campaigns are definitely not for the ... more >>
If You Build It, Will They Come?
Chances are you have a website and are investigating Internet marketing in more depth. (If you don’t yet have a website check out this month’s tip.) How you approach Internet marketing should be no different than how you approach other marketing programs, such as events, advertising, public relations or direct ... more >>
