Dare to Be Different
More and more businesses seem to be afraid to do or be something different. I’m not quite sure why, but in this world of constant marketing noise and more severe competition, being conservative with your marketing will get you no where. Now is the time to shed your “me too” ... more >>
Time to Freshen Your Brand
Branding is always mentioned when we speak with clients, but I have found that very few companies really understand what a brand is and why it is important to their overall marketing strategy. Branding is very important to your business and possibly the most important asset you can develop. A ... more >>
The Myths and Benefits of Brand Identity
Your business’s brand identity is an extremely important factor in the success of your business. If that is the case, why do so many small business owners avoid developing a brand for their business? There are three myths that many small business owners believe that can seriously damage their success. ... more >>
