Lessons from a Tradeshow

Fall is tradeshow season. I just returned from a show in Las Vegas and decided to jot down the list of tradeshow blunders that I saw. Unfortunately many of them were violated by one company’s exhibit staff.

Putting up barriers between you and the attendees – many of the booths were ... more >>

Tradeshow Success Starts with a Plan

Tradeshows are great venues for generating qualified leads and super opportunities to meet existing and potential customers face-to-face and talk with them about your products and services in a very informal environment. Trade shows can be very effective, or of little use; it all depends on how you develop and ... more >>