Control the Destiny of your Web site or Blog
A post on Drew’s Marketing Minute, Are you being held hostage by your web developer? hit a nerve for me. Although I have spoken with people who have experienced the nightmare situation described by Drew, there is another more subtle dimension that needs to be considered when hiring a web ... more >>
Basics of Social Media Marketing
During the workshop I gave to small businesses in July, I started talking about web sites and blogs and was totally surprised when most of the audience did not know what a blog was. Upon further inquiry, they also did not know anything about podcasts or social networks either. If ... more >>
Would Your B2B Business Benefit from New Media Marketing?
In the B2B business world, there is much discussion about new media marketing and how it will impact the marketing plans of B2B companies now and in the future. I am still investigating the use of social media marketing as a component in my client’s (and my own) marketing plans, ... more >>
Using Social Networking and Auctions for Great Causes
Fundraising for charitable organizations is a marketing function, not one that I specialize in but I do know a few people that do have those skills. When you are running a fundraising event, using the power of the Internet and social networking can help get the word out effectively.
My colleague ... more >>
Blog Comment Observations
There are two types of people: those who have something to say and those who have to say something.
I heard that statement in the context of people’s behaviors in meetings. Having observed many blog posts and their associated comments, I have to say that this statement holds true in the ... more >>
Web Design – More Critical Than Ever
MarketingVOX reports that according to AdWeek, the Forrester Wave report indicates that the demand for quality web design work continues to rise and that it is not a one-time peak. This is due to the realization that the Internet is playing a major, central role as an information resource and ... more >>
RSS Display Boxes
In my last post, I spoke about adding my RSS feed from this blog to my static Web site. I found another useful tool for doing a similar function. The difference is that the new display box on my web site is using something called SimplePie, a very fast and ... more >>
Making Your Static Web Site Interesting
For about a month since I read David Armano’s blog entry From 1.0 to 2.0 in Under 60 Minutes, I knew I had to do something about my Web site since it had been neglected since launching my blog. My web site has provided me a lot of business so ... more >>
Social Media and Internet Marketing are the Same, Aren’t They?
Social media is adding a new dimension to the marketing mix. Marketing has been one dimensional – companies develop messages and push them to their audience via traditional media such as magazines and television. Feedback is rare and marketers hope their message is resonating with their audience.
Along came the Internet ... more >>
Why You Should Plan Your Blog
Just like all other marketing efforts, you should take the time to plan your blog. Understand its purpose, determine its frequency, and develop the plan to create blog. I did pretty well on the first two aspects. However, the details for creating the blog were not as well planned.
Part of the ... more >>
