Write to Appeal to Your Audience
I saw an online ad that had the following: “media omniscient” as one of their messages. I’m pretty fluent with English but I had to go look it up. The dictionary gave me two definitions:
Adjective: having complete or unlimited knowledge, awareness or understanding; perceiving all things Noun: GodWow, interesting message. Was ... more >>
Tips on Landing Pages for B2B Campaigns
Setting up a PPC (pay-per-click) marketing campaign to drive demand for your products and services is a cost effective way to advertise. Setting up the campaigns, identifying keywords, and setting your bid strategy is one part of getting the campaign going. The second piece that is critical to your campaign ... more >>
Print Media verses Online Publishing
Life has kept me busy recently – clients, a taste of spring on the golf course, and a bit of the flu for the past week – so I’m just catching up on a lot of stuff, including blogging.
The topic of print verses online publishing is something that many marketing ... more >>
