Comments on: Marketing with Tradeshows http://vista-consulting.com/marketing-with-tradeshows/ Marketing = Success. Invest Now™ Tue, 08 Mar 2011 07:38:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Evan D. Owen http://vista-consulting.com/marketing-with-tradeshows/comment-page-1/#comment-3 Evan D. Owen Tue, 13 Feb 2007 13:48:48 +0000 http://vistaviewpoint.com/2007/02/marketing-with-tradeshows/#comment-3 Nice display, it seems a bit busy with all the bullet points though. We've found that most attendees aren't going to go up to your booth and read it. You may have done this, but I would reccomend doing a pre-show mailer to attendees. It's amazing how effective "planting a seed" can be before exhibiting. Great luck at future shows! - Evan http://www.smashhitdisplays.com Nice display, it seems a bit busy with all the bullet points though. We’ve found that most attendees aren’t going to go up to your booth and read it. You may have done this, but I would reccomend doing a pre-show mailer to attendees. It’s amazing how effective “planting a seed” can be before exhibiting. Great luck at future shows!
- Evan
http://www.smashhitdisplays.com

]]> By: Debra http://vista-consulting.com/marketing-with-tradeshows/comment-page-1/#comment-4 Debra Tue, 13 Feb 2007 09:58:45 +0000 http://vistaviewpoint.com/2007/02/marketing-with-tradeshows/#comment-4 Thanks for the tip, Evan! I whole-heartedly agree with doing a pre-show mailing. Also display your participation prominently in other areas as well such as email signatures and web site/blog events and home page areas. Shows are a lot of money and work so you want to be sure to maximize your exposure. As for the "busy-ness" of the display, I agree. I always struggle with the too much vs too little content dilemma. Being a technology show, those interested did scan the points and then asked questions. Since the bullets were the differentiators, they also helped those in the booth remember what to point out when we were asked how we were better than the competition. Thanks for the feedback! Thanks for the tip, Evan! I whole-heartedly agree with doing a pre-show mailing. Also display your participation prominently in other areas as well such as email signatures and web site/blog events and home page areas. Shows are a lot of money and work so you want to be sure to maximize your exposure.

As for the “busy-ness” of the display, I agree. I always struggle with the too much vs too little content dilemma. Being a technology show, those interested did scan the points and then asked questions. Since the bullets were the differentiators, they also helped those in the booth remember what to point out when we were asked how we were better than the competition.

Thanks for the feedback!

]]>