Marketing Plan Consulting

Your marketing plan is the first step in developing successful marketing activities for your business. It identifies the base information required for all subsequent marketing efforts.

With this service option, we develop the marketing plan for you using the following process:

  • Initial half-day discovery session – In this session, we identify your objectives, target market, positioning, messages, brand and the value proposition that drives customers to buy from you using a series of questions that are designed to draw out details important in developing your marketing plan. Your participation in this session is critical to ensure we understand you, your business and your goals.
  • Development of the marketing plan – Over the next several days, we research and develop a marketing plan using the results of the initial session and making recommendations for the types of marketing programs that will best reach your prospects. We simplify the plan, making it clear what is mandatory, what is optional and what your marketing budget would be over four quarters to help you with your cash flow.
  • Follow up and next steps session – We meet to discuss the marketing plan to ensure that you are comfortable with the messages, positioning and brand identity we have proposed and to clarify your next steps.

The goal of this service is to capture the emotion, essence, and image of your business before developing the marketing materials and programs. Building the foundation enables you to consistently communicate your product and/or service value to your target audience.

Once you have your marketing foundation, we can help you develop a sharper brand, more effective sales tools, and a Web site that keeps your clients and prospects coming back for more. Refer to our brand development and Web site development and Search Engine Marketing service for more information on how we can help you deliver a consistent message and consistent image to your prospects and clients.

Contact us today to discuss your requirements.