The following sample spreadsheet is a concise way to represent your marketing plan and budget. If you have a good handle on your business, what you need is a roadmap so you can be aware of opportunities that may be beneficial to your marketing effort.
Marketing Plan Summary & Budget
Objective for 2009: Increase inbound qualified opportunities through marketing efforts. Inbound opportunities include phone calls, emails, web site registrations and referrals.
| Strategies: | Goal | Tactics |
Budget |
| Internet Marketing | Drive more activity to web site | More paid links to www.xyz.com to get listed higher in search engines.
Examples: Directory A – $600.00 Directory B – $1,800.00 Joe Ant – $35.00 Business.com (2 listings) – $300.00 Business org – link from site – $400.00 Google AdWords Budget – $600.00 Web site hosting – $100.00 |
$4000.00 |
| Direct Marketing | Build awareness in target market | Strategy, list, mailer and postage |
$1,000.00 |
| Packaged Services | Easier to sell | Develop materials |
$750.00 |
| Networking Organizations | Word of Mouth | BNI / Chamber membership, monthly networking events |
$750.00 |
| Develop key partnerships | Breadth / Volume of Services | Find key partners to help grow the business | |
|
$6,500.00 |
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