For about a month since I read David Armano’s blog entry From 1.0 to 2.0 in Under 60 Minutes, I knew I had to do something about my Web site since it had been neglected since launching my blog. My web site has provided me a lot of business so I knew I couldn’t let it go untouched for much longer. Not great timing given my workload, but it had to be done.

I took my cues from David and searched for an easy to use widget to load my blog entries into my web site home page. I came across Kent Brewster’s Badger application that creates Web badges out of any RSS feed. With a little tweaking of the css provided, I was able to integrate the information into the site pretty seamlessly. Being able to put my new posts headlines on my home page makes my web site more interesting to new visitors, encouraging them to visit my blog for more information.

I also updated the web site design to more closely match my blog design. I like the clean look of the blog and wanted to make the same look work for the Web site. With a bit of rearranging and rewriting some of the content, the site looks as good as new. There’s still work to be done, but the site has received the necessary facelift and is ready to go back to work.

Your web site is still very much an important part of your marketing effort and needs to remain equal to your blog if it has served you well. With a little bit of love, your web site can continue to work for your business in conjunction with your blog. It takes a little planning and strategy, but it can be done.