http://vista-consulting.com Marketing = Success. Invest Now™ Wed, 18 Mar 2009 20:07:49 +0000 http://backend.userland.com/rss092 en All construction must begin with a solid foundation otherwise you risk erecting a structure that requires constant maintenance and repair. Creating a solid marketing plan is no different. Jumping directly to program execution without producing the necessary foundation increases your risk of missing your target and wasting your marketing dollars. ... http://vista-consulting.com/build-a-solid-marketing-foundation/ This article is an update to the original that appeared in Golf Biz Journal in February 2008. The golf industry has recently been through some tough economic times. With the supply of golf courses outweighing demand, golf courses need to compete for a finite population of golfers. But to do so ... http://vista-consulting.com/focus-your-marketing/ I have spoken with business owners who have actually said to me “marketing doesn’t work. I have spent all this money on a Web site and I have not gotten one client from it yet.” If this sounds familiar, there are a couple of things you can do to turn ... http://vista-consulting.com/search-engine-optimization-tips-and-tricks/ In March 2004, we wrote an article on Internet Marketing, highlighting the types of programs you have available to build awareness and generate leads using the Internet. In this article, we will focus on Internet Advertising using a pay per click (PPC) service such as Overture and Google AdWords. It ... http://vista-consulting.com/internet-advertising/ Your domain name is the center of your Internet identity. The following should help you choose a set of domain names if you don’t already have one. And if you do, you may want to purchase others for future uses. Pick a name that is memorable - Many believe shorter is ... http://vista-consulting.com/whats-in-a-domain-name/ Most marketing organizations spend most of their time getting prospects and potential partners to their Web site and encouraging them to opt-in to their mailing list. But once you have their email address, do you have a plan? Unfortunately, if you send email to your entire mailing list in the form ... http://vista-consulting.com/permission-marketing/ Many companies have realized the effectiveness of Internet marketing in reaching targeted audiences with measurable results. This trend has resulted in many companies rebalancing their marketing budgets to spend more online than on traditional marketing activities. Research company eMarketer estimates that online ad spending n the U.S. will reach $15.6 ... http://vista-consulting.com/can-my-small-business-benefit-from-internet-marketing/ Many people treat their web site as a marketing brochure – lots of information on your company, products and services – but little on what you want your visitors to do. Even with a great design, good product or service information, and easy navigation to help visitors find what they ... http://vista-consulting.com/make-your-web-site-sell/ If you haven't started using RSS for to subscribe to blogs and newsletters, it's time to start. I know what you are thinking. "I barely have time to read my email so how would I have time to read news feeds?". I thought the same thing, but now that I ... http://vista-consulting.com/benefits-of-using-rss/ Goals, objectives, and strategies – terms confusing to most but critically important to growing your business. What do they mean and should you care? This article discusses three critical steps to developing a successful marketing plan. Determine where you want to take your business Define the milestones required to get there Develop the ... http://vista-consulting.com/map-your-road-to-success/