How true it is. Unfortunately, most have to learn the lesson the hard way, either by getting a “client from hell” or not getting any business at all, before they begin to believe what we have been suggesting to them. But eventually they do learn.

Thanks for stopping by!

Debra

This is one of those lessons that seems so counter to the business owner’s spirit. Turn down business?

But the reality is, customers who are a bad fit end up draining a company of its resources — people, time, and money.

The trick is to learn this lesson as painlessly as possible. And then as you say, the rest of the marketing plan becomes much easier.

I’m enjoying your writing!

Drew