Archive for 'Social Media Marketing'
Blog Comment Observations
There are two types of people: those who have something to say and those who have to say something.
I heard that statement in the context of people’s behaviors in meetings. Having observed many blog posts and their associated comments, I have to say that this statement holds true in the ... more >>
RSS Display Boxes
In my last post, I spoke about adding my RSS feed from this blog to my static Web site. I found another useful tool for doing a similar function. The difference is that the new display box on my web site is using something called SimplePie, a very fast and ... more >>
Making Your Static Web Site Interesting
For about a month since I read David Armano’s blog entry From 1.0 to 2.0 in Under 60 Minutes, I knew I had to do something about my Web site since it had been neglected since launching my blog. My web site has provided me a lot of business so ... more >>
Social Media and Internet Marketing are the Same, Aren’t They?
Social media is adding a new dimension to the marketing mix. Marketing has been one dimensional – companies develop messages and push them to their audience via traditional media such as magazines and television. Feedback is rare and marketers hope their message is resonating with their audience.
Along came the Internet ... more >>
Marketing Voices Podcast
I’ve added another podcast to my list of recommended marketing related podcasts. Marketing Voices is a weekly podcast hosted by Jennifer Jones that focuses on social media marketing. Each podcast is an interview with a broad range of marketers, most very well known or in senior marketing positions at companies ... more >>
Web 2.0 Concepts Video
For those looking for a 5 minute conceptual overview of Web 2.0, this video lays it out pretty well. Watch it a couple of times to pick up all the nuances for where the Web has headed and what will be shaping our marketing in the future. Thanks to C.C. Chapman ... more >>
Why You Should Plan Your Blog
Just like all other marketing efforts, you should take the time to plan your blog. Understand its purpose, determine its frequency, and develop the plan to create blog. I did pretty well on the first two aspects. However, the details for creating the blog were not as well planned.
Part of the ... more >>
Using Your Blog as a Marketing Tool
Looking for something new to try in marketing in 2007? Try adding a blog to your marketing mix. Blogs are not new in terms of technology, but using them to effectively market your business is still a leading edge effort.
Blog marketing is:
Informal – Blogs appear to be more casual and conversational than ... more >>Email Newsletters or Blogs: Which one is better?
Email newsletters have value in businesses as they enable you to reach out to your clients and prospects with timely information that adds value to their daily activities. Blogs provide a similar capability but with more interactivity. Which one of these two information products is better for your business?
Just like ... more >>
