Archive for 'Relationship Marketing'

Once You Get Their Permission, Do You Have Anything To Say?

Most marketing organizations spend most of their time getting prospects and potential partners to their Web site and encouraging them to opt-in to their mailing list. But once you have their email address, do you have a plan?

Unfortunately, if you send email to your entire mailing list in the form ... more >>

The Power of Permission

Building Your Profitable Opt-In List

Many golf courses haven’t grown accustomed to developing their own in-house email list like businesses in other industries have. Golf courses rely on traditional advertising or word of mouth to get people to come to their course. But the market has changed and the competitiveness of ... more >>

Connecting You with Your Customers

The Value of Relationship Marketing

The purpose of all businesses, regardless of what it offers, is to create and retain customers. Using marketing strategies that build loyalty to your product and brand can help you win customers for the long term. Relationship marketing is more than just sending a list of ... more >>