Archive for 'Marketing Tactics'
Watch, Listen and Learn
One thing I have trained myself to do is observe the different types of marketing that I come into contact with every day. Although a lot of it would never pertain to my business, I can still learn from what I see, hear and read. Consciously observing marketing around you ... more >>
Advertising: I Know I need It, But I Can’t Afford It!
Not every business requires advertising, but many do. Unfortunately many businesses advertise for the wrong reason – they feel they have to and do not have a well thought-out plan. Advertising and marketing is all about strategy. Without a strategy, the New England Patriots could never have defeated Carolina Panthers ... more >>
Public Relations: More than a Press Release
Almost all businesses seem to overlook, even ignore, public relations as one very effective form of marketing. Public relations can help small businesses get noticed at a much lower cost than advertising. In addition, for professional services businesses, advertising rarely works as expected but public relations can simultaneously help increase ... more >>
Write to Appeal to Your Audience
I saw an online ad that had the following: “media omniscient” as one of their messages. I’m pretty fluent with English but I had to go look it up. The dictionary gave me two definitions:
Adjective: having complete or unlimited knowledge, awareness or understanding; perceiving all things Noun: GodWow, interesting message. Was ... more >>
Print Media verses Online Publishing
Life has kept me busy recently – clients, a taste of spring on the golf course, and a bit of the flu for the past week – so I’m just catching up on a lot of stuff, including blogging.
The topic of print verses online publishing is something that many marketing ... more >>
Marketing with Tradeshows
I just returned from the RSA Conference in San Francisco where I helped a client set up their booth and man the show floor.
This conference is a large IT security conference with over 15,000 registered attendees and over 300 exhibiting vendors. I was planning on blogging from the conference, but ... more >>
Building High Impact Alliance Programs
Many software companies start by trying to go it alone – sell their software product directly to end customers. For the early stage startups, that may work out. But once you have launched and built some awareness around your product, how do you continue to grow your client base, gain ... more >>
