Archive for 'Marketing Plan'
Build A Solid Marketing Foundation
All construction must begin with a solid foundation otherwise you risk erecting a structure that requires constant maintenance and repair. Creating a solid marketing plan is no different. Jumping directly to program execution without producing the necessary foundation increases your risk of missing your target and wasting your marketing dollars. ... more >>
Map Your Road to Success
Goals, objectives, and strategies – terms confusing to most but critically important to growing your business. What do they mean and should you care? This article discusses three critical steps to developing a successful marketing plan.
Determine where you want to take your business Define the milestones required to get there Develop the ... more >>Your Marketing Plan – The Roadmap to Success
The New Year is upon us and, like most companies, you are probably in the midst of developing your strategic plan.
I don’t know of many companies who have their plans done by the end of the year, ready to hit the ground running when they recover from their New Year’s ... more >>
Is Your Value Proposition Helping or Hurting You?
Many marketing folks use the term “value proposition” in their every day terminology, actually using it beyond the realm of their profession. Having a value proposition is interesting, but what is it and do your customers know why it is important to them? Does your company have a value proposition ... more >>
Spring Clean Your Marketing Plan
I don’t know about you, but I definitely have Spring Fever! The weather has finally turned and is quite warm, the golf courses are open, the flowers are starting to grow, and the last thing I want to do is think about marketing (only joking!) Now is a great time ... more >>
Shortcut to Success – How to Simplify Your Marketing Plan
Most small businesses do not have a marketing plan. Just the thought of having to write a plan sends most business owners into a cold sweat. But, did you know that companies that have a formal marketing plan increase their sales by 25 to 30%? I think that may be ... more >>
Eliminate Marketing Heartburn
Why does marketing give many business owners heartburn time after time? Maybe they perceive marketing as an expense and start to feel that simmering every time they evaluate their budget line item for marketing activities. Maybe they really view marketing as an investment, but they are not achieving the desired ... more >>
Review Your Marketing Results to Maximize Return
Businesses should constantly be reviewing the results of marketing efforts to adjust their “living” marketing plan document. In order to put together a winning plan, you should conduct a marketing review to see how your marketing plan is working. Insight into your results enables you to prune the dead wood, ... more >>
Get an Objective View of Your Business
Small business owners tend to view their businesses tactically and rarely have the time to take an objective view of their business from both internal and external perspective. A SWOT analysis can help you understand the characteristics of your company and the environment around it that can affect its overall ... more >>
Marketing Budget Spreadsheet: Simple but Powerful
The following sample spreadsheet is a concise way to represent your marketing plan and budget. If you have a good handle on your business, what you need is a roadmap so you can be aware of opportunities that may be beneficial to your marketing effort.
Marketing Plan Summary & BudgetObjective for ... more >>
