Archive for 'Internet Marketing'
If You Build It, Will They Come?
Chances are you have a website and are investigating Internet marketing in more depth. (If you don’t yet have a website check out this month’s tip.) How you approach Internet marketing should be no different than how you approach other marketing programs, such as events, advertising, public relations or direct ... more >>
Tips on Landing Pages for B2B Campaigns
Setting up a PPC (pay-per-click) marketing campaign to drive demand for your products and services is a cost effective way to advertise. Setting up the campaigns, identifying keywords, and setting your bid strategy is one part of getting the campaign going. The second piece that is critical to your campaign ... more >>
What Does CAN-SPAM Mean to You?
In November 2003, both the U.S. House and the Senate approved new anti-spam legislation. Once minor differences in these bills are resolved, a unified version will be sent to President Bush for signature – and the CAN-SPAM Act of 2003 will become law.
(AFLAC Trivia Question: What does the acronym CAN-SPAM ... more >>
Up Next: Pay Per Call
Last month, my colleague Debra wrote an article on the Pay-Per-Click services offered by Google and Overture. Pay-Per-Click ads enable you to list your site at the top of the search engine results. You don’t pay to list your advertisement; you pay only when a user clicks on your listing ... more >>
Getting Started with Google AdWords
Your small business is doing well but you know you could do better if you do a little bit of advertising to help reach a wider audience. But for many of us, advertising is cost prohibitive, available only for the big companies with big budgets. For traditional print media, that ... more >>
