Archive for 'Internet Marketing'
Search Engine Optimization – Tips and Tricks
I have spoken with business owners who have actually said to me “marketing doesn’t work. I have spent all this money on a Web site and I have not gotten one client from it yet.” If this sounds familiar, there are a couple of things you can do to turn ... more >>
Internet Advertising
In March 2004, we wrote an article on Internet Marketing, highlighting the types of programs you have available to build awareness and generate leads using the Internet. In this article, we will focus on Internet Advertising using a pay per click (PPC) service such as Overture and Google AdWords. It ... more >>
What’s in a Domain Name?
Your domain name is the center of your Internet identity. The following should help you choose a set of domain names if you don’t already have one. And if you do, you may want to purchase others for future uses.
Pick a name that is memorable – Many believe shorter is ... more >>Can My Small Business Benefit from Internet Marketing?
Many companies have realized the effectiveness of Internet marketing in reaching targeted audiences with measurable results. This trend has resulted in many companies rebalancing their marketing budgets to spend more online than on traditional marketing activities. Research company eMarketer estimates that online ad spending n the U.S. will reach $15.6 ... more >>
Make Your Web Site Sell
Many people treat their web site as a marketing brochure – lots of information on your company, products and services – but little on what you want your visitors to do. Even with a great design, good product or service information, and easy navigation to help visitors find what they ... more >>
Update to CAN-SPAM
Google Adwords – Automatic Matching
Google is beta testing a keyword matching option called automatic matching that is scheduled to go live on June 3rd. There has been speculation that automatic matching would be turned on as a default, but according to a comment in a very objective post on the topic from PPC Hero What You Need ... more >>
Google Adwords – Extended Broad Match
Whether the SEO and Google Adwords specialists agree, not all B2B companies can afford to hire someone dedicated to their Adwords campaigns. And with many marketing departments getting smaller, the person in charge of the campaign most likely monitors it part time.
But developing Adwords campaigns are definitely not for the ... more >>
What Web Marketing Will You Use This Year?
Just when you think you know all the types of web marketing that is available, the list just keeps getting longer. I came across this list of web marketing tools and tactics by Jeremiah Owyang, a web strategist currently working as an analyst at Forrester Research, that is all inclusive of the ... more >>
Control the Destiny of your Web site or Blog
A post on Drew’s Marketing Minute, Are you being held hostage by your web developer? hit a nerve for me. Although I have spoken with people who have experienced the nightmare situation described by Drew, there is another more subtle dimension that needs to be considered when hiring a web ... more >>
