Archive for 'General Marketing'

Good Enough Never Is … or Is It?

My dad is old school. He grew up in the depression, fought in WWII and worked for only two organizations his whole life. He believes in doing things the right way the first time and not cutting corners. ‘Measure twice, cut one’ and ‘Good enough never is’ are more than ... more >>

Don’t Stop Marketing

“I keep marketing for the same reason a pilot keeps his engines running once he gets off the ground.”

This quote – attributed to William Wrigley Jr., the founder of Wrigley Company – dovetails with a point that my colleague Debra Murphy recently made. In her Vista Viewpoint article entitled ‘10 ... more >>

Does Your Marketing Lack Passion?

Marketing plays a major role in determining whether your customer will buy your product or service by appealing to their wants and needs. Does your marketing bore your audiences with messages that are less than passionate? Or do they appeal to the emotion-based value drivers that your customers employ when ... more >>

10 Strategic Marketing Mistakes

Although some of these will seem like common sense, I still run across companies that commit these sins. Solid marketing efforts take a combination of planning, creativity, and patience. Keep these in mind when you are assessing your marketing efforts.

Not Developing a Marketing Foundation

Many folks want to jump right into ... more >>

Focus Your Business, Simplify Your Marketing

You’ve started your own business. You are excited about having independence and taking control of your destiny. You have many skills to offer your clients, and you know you can get paid for these skills. You turn these skills into service or product offerings and attempt to market them all ... more >>

Practical Market Research

Getting the depth and breadth of market research right is a challenged for many companies. I have found that market research in treated in one of two ways:

The company skips research and instead relies on the ‘gut feel’ of key individuals, or The company decides to study a problem to death and ... more >>

Marketing is an Investment in Your Business

Make Time for Marketing

The phrase “As a business owner, you must spend time working on your business as well as in your business” is a statement that has much wisdom. Working on your business usually refers to spending time marketing your business to ensure that you constantly have your name ... more >>

Top 10 Marketing Myths

Myth 1: Marketing is advertising and Sales

Reality: Marketing is about educating your target market about your products and services and why they should buy from you. Marketing is everything you do to reach this target audience, whether it is advertising, direct marketing, Internet Marketing, events, public relations, strategic partnerships or ... more >>

Four Deadly Sins of Marketing

One of the more frequent comments I get from prospects is that their programs attract many leads, but they don’t get any sales from their efforts. The good news is that they have recognized that they need help and have called to discuss their concerns.

There could be several reasons that ... more >>

Marketing is not about Instant Gratification

We want it and we want it now! We are a society who have learned to get what we want when we want it. And that is ok in some circumstances.

But when it comes to marketing, patience is a virtue. If you believe that marketing will deliver high return on ... more >>