Archive for 'Event Marketing'

Lessons from a Tradeshow

Fall is tradeshow season. I just returned from a show in Las Vegas and decided to jot down the list of tradeshow blunders that I saw. Unfortunately many of them were violated by one company’s exhibit staff.

Putting up barriers between you and the attendees – many of the booths were ... more >>

Tradeshow Success Starts with a Plan

Tradeshows are great venues for generating qualified leads and super opportunities to meet existing and potential customers face-to-face and talk with them about your products and services in a very informal environment. Trade shows can be very effective, or of little use; it all depends on how you develop and ... more >>

Making the Most of a Tradeshow

June marks the end of the Spring tradeshow season. Two of my clients are tradeshow bound within a week of each other and getting them ready with booth signage, updated collateral, announcements, pre-show mailers and show logistics deadlines are keeping me busy. And although tradeshows aren’t as popular as they ... more >>

Marketing with Tradeshows

I just returned from the RSA Conference in San Francisco where I helped a client set up their booth and man the show floor.

This conference is a large IT security conference with over 15,000 registered attendees and over 300 exhibiting vendors. I was planning on blogging from the conference, but ... more >>