Archive for 'Direct Marketing'

Direct Mail That Works

Direct mail marketing programs have taken a back seat to email programs. This article will explore strategies on how to run high impact direct mail campaigns targeted at organizations that build sophisticated, business-to-business products. This article is for marketing professionals who are driving lead generation programs for relatively high-ticket items ... more >>

Make Sure Your Telemarketing is Effective, Not Annoying

Telemarketing is one of the few direct marketing activities that can produce very good results. A quality telemarketing campaign has been known to achieve a 5% to 10% response rate, higher than that of direct mail and e-mail marketing. However, when the telemarketing starts to annoy the target audience, you’ve ... more >>