Archive for 'B2B Marketing'

B2B vs B2C Marketing – My Thoughts Updated

I wrote an article a while back that is posted on my Vista Consulting site called “B2B vs B2C Marketing: Similar but Different“. It’s the most highly visited page on my web site. In the article I contrast the two types of marketing as follows:

B2B:

Relationship driven Maximize the value of the ... more >>

2008 B2B Marketing Forecast

The new year rings in the annual forecast of many topics, including B2B marketing spend. According to BtoB magazine’s “2008 Marketing Priorities and Plans” study, most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets. This ... more >>

Marketing for B2B vs. B2C – Similar but Different

Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people, right?

Well, yeah they are people, but a person buying a product for themselves verses buying for their company ... more >>