Comments on: B2B Marketing & Social Media http://vista-consulting.com/b2b-marketing-social-media/ Marketing = Success. Invest Now™ Tue, 08 Mar 2011 07:38:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Debra http://vista-consulting.com/b2b-marketing-social-media/comment-page-1/#comment-10 Debra Wed, 18 Jul 2007 20:56:54 +0000 http://vistaviewpoint.com/2007/07/b2b-marketing-social-media/#comment-10 Hi David, I agree with you. It all comes back to what your business offers and who your target market is. Understanding your target will make it clear if using new media tactics will help deliver your message to this audience as effectively (or maybe more effectively) than other tactics. Just like any tactic, it may or may not work for your particular business. All marketers, regardless of your focus, should be learning about new media marketing now. You don't want to get caught trying to catch up if the trend shifts quickly. Thanks! Debra Hi David,

I agree with you. It all comes back to what your business offers and who your target market is. Understanding your target will make it clear if using new media tactics will help deliver your message to this audience as effectively (or maybe more effectively) than other tactics. Just like any tactic, it may or may not work for your particular business.

All marketers, regardless of your focus, should be learning about new media marketing now. You don’t want to get caught trying to catch up if the trend shifts quickly.

Thanks!
Debra

]]> By: David Koopmans http://vista-consulting.com/b2b-marketing-social-media/comment-page-1/#comment-11 David Koopmans Mon, 16 Jul 2007 22:58:57 +0000 http://vistaviewpoint.com/2007/07/b2b-marketing-social-media/#comment-11 Hi Debra, I agree that it is no point throwing out your existing tactics and replace it with something that is (especially in the case of the B2B marketing environment) still shaping and evolving. I think every marketer needs to understand what it means when people start talking about your product in a global forum and how you engage with that. Secondly, it will depend on the type of business you run. If you are in the information business, this is something you may want to engage with more aggressively now (like you, as a B2B marketer in your own right are doing) than if you have a office supply business in downtown Melbourne, Australia) At the very least, marketers need to understand what can be done and how it applies to their business. Cheers, David Hi Debra, I agree that it is no point throwing out your existing tactics and replace it with something that is (especially in the case of the B2B marketing environment) still shaping and evolving.

I think every marketer needs to understand what it means when people start talking about your product in a global forum and how you engage with that.

Secondly, it will depend on the type of business you run. If you are in the information business, this is something you may want to engage with more aggressively now (like you, as a B2B marketer in your own right are doing) than if you have a office supply business in downtown Melbourne, Australia)

At the very least, marketers need to understand what can be done and how it applies to their business.
Cheers,
David

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